So how does whiteboard animation work? What is its "magic"?
At River City e|Marketing, we do A LOT of WhiteBoarding. One of the secrets of WhiteBoarding is the concept known to artists and illustrators as "viewer completion". Two dots and a curve are instantly seen as a smiling human face – despite the lack of detail. The viewer’s mind completes the image. :)
WhiteBoarding also stimulates viewer anticipation – it asks the audience to guess what is being drawn next. This continual anticipation creates surprise and rewards the brain with dopamine. No, really, it does!
The anticipation of images goes a long way to explaining the mesmerizing effect of whiteboard videos – why they create such enjoyment, learning, and longer engagement.
As their artwork is revealed, scribes demand your contribution and your curiosity.
Jurassic Park and the show WEEDS
WhiteBoarding is perfect for presenting difficult concepts to a general audience.
John Hammond, the bearded genius behind dinosaur resurrection in the movie "Jurassic Park", knew about the relationship between audio and visuals. Remember the scene where he explains how to extract DNA from an amber-preserved mosquito.
Although not a WhiteBoard video, the narrated animation is testament to the power of the audio and visuals working together. The presentation is straightforward enough for children to follow and yet communicates a mind-boggling idea.
Fast forward to the final season of Showtime’s comedy-drama "Weeds". How do you sum up your protagonist’s dramatic journey over the seven preceding seasons – in just a few seconds? The show used a whiteboard animation for the opening credits, depicting the entire series through WhiteBoarding!
Click here to see the WhiteBoard video for River City e|Marketing and when you're finished watching it, give us a call and ask how we can help you achieve success for your next project through WhiteBoarding! We look forward to your call!
Trenton, NJ Office: 609.222.2691
Doylestown, PA Office: 215.262.4651
The founder of River City e|Marketing. Liam is a marketing strategist, songwriter, and English Professor. In addition to giving Ted (of "Ted & Buster" fame) his sarcastic, confident voice, Liam also specializes in copy writing, business management, SEO, and building true mobile websites.
The man behind the pen (and stylus), Frank Sasso serves as web designer at RCeM Designs. Years ago, Frank worked as chief penciller for the character "Stimpy" from "The Ren & Stimpy Show". He also trained Disney animators for their work on "The Little Mermaid" and "Beauty and the Beast".