Much like fashion, web design is constantly changing with trends and fads coming and going. When it comes to designing a website that will make a professional impression, you will always do well to keep everything up to date and on trend. After all, when you go to an interview don’t you want to look your best?
If you answered “YES!” then here are some crucial web design tips to keep in mind:
1. Keep it clean and clutter-free!
The world around us has become quite cluttered and the web is no exception. Ads, banners, icons, badges, signs, pop-ups, buttons, and so on – sometimes it can all get a bit heavy. So why not give your site visitors a break from all the noise and clutter? Embracing things like flat design and white space can do wonders for your site visitor’s experience. Try to keep everything simplistic or even minimal with only your most important content spotlighted. Sometimes less really is more.
2. Do some web design recon!
If you’re reading this post, you’re already on the right path. But you can take your research a step further and start looking at websites with a specific purpose: to figure out what you like about them and what you don’t. Make some mental or actual notes on what you would like to emulate on your own site. Do you think a long scrolling page would work well with your site? Maybe you really admire someone else's approach to their contact page. It can be something as small as imitating a use of an arrow icon that points to an important message. Whatever it is you find appealing, think about how you can make it happen in your own website’s design scheme.
3. Put visual hierarchy to use!
Visual hierarchy, what’s that again? It’s a term that basically means our eyes pay attention to web space in a certain pattern – a pattern that can help you optimize important content on your site. For example, if you create a "SIGN UP NOW" button, you likely want as many people as possible to click it and follow-through with the sign-up process. Visual hierarchy tells us that the eyes move top to bottom, left to right. This means you’ll get the most eyes on your button in the top left corner of your site, and those eyes could very well mean more clicks. Remember, only put your most important content in these coveted spaces – if you put too much in one spot your visitor will be overwhelmed and you won’t get the result you’re aiming for.
4. Make your text easy to read!
Text is important. It’s there to provide information and answer questions even before they’ve been asked. With that said – don’t make your readers squint to read it. There are a few simple rules you can adhere to that will keep you and your text in the clear.
5. PLEASE, I'm Begging You, Make Sure Your Site Is Mobile Friendly!
What good is a professional-looking website if it’s not professional-looking on mobile devices? In today’s world, zilch. Despair not! The River City e|Marketing website designer platform comes fully equipped with an intuitive mobile editor and it’s ready to be used this to its full potential. Make changes that keep all of the above tips in mind and toggle between the editor and the preview version so you can see your changes put into action. After all, you don’t want to miss out on potential site visitors/users/members/subscribers/customers just because they’re on the subway, do you?
The founder of River City e|Marketing. Liam is a marketing strategist, songwriter, and English Professor. In addition to giving Ted (of "Ted & Buster" fame) his sarcastic, confident voice, Liam also specializes in copy writing, business management, SEO, and building true mobile websites.
The man behind the pen (and stylus), Frank Sasso serves as web designer at RCeM Designs. Years ago, Frank worked as chief penciller for the character "Stimpy" from "The Ren & Stimpy Show". He also trained Disney animators for their work on "The Little Mermaid" and "Beauty and the Beast".